ah teaches information design (Understanding Context lecture)

Understanding Context

Lecture outline

The importance of research to help understand context in a design process. Lecture slides will be made available on the day of the lecture (October 1).

PSA: SIAT Undergraduate Town Hall

SIAT has a number of curricular changes coming up. Hear from faculty, ask questions and provide feedback at 12:30pm on Tuesday, October 15 (2024) in SRYC 5140. Free food and beverages will be provided.

Recognizing the impact that the loss of Russell Taylor has had, SIAT Advising and other SFU student support will be present at the meeting.

Please RSVP at siats.ca/townhall2024

Any questions about the event can be directed to Andrew Hawryshkewich (UCC Chair) at andrew_h@sfu.ca

In preparation for lecture...

Please close up any laptops, cellphones, iBooks, Oculus Rifts and other 'beep-boop' devices.

A street sign showing a dinosaur crossing the road

Understanding Context

Today's critique

Our approach

We will be taking the approach of asking questions of the work for today's critique: Please frame each critique as a question.

Today's critique is solo

This week I would like you to form your critiques individually.

Today's critique context
A pair of sketches exploring the framing of a webpage
A pair of sketches exploring the framing of a webpage
A pair of sketches exploring the framing of a webpage

Context

The relationship between a user and all the parts of their environment, as they perceive it.

Mobile context

How would you describe the relationship between you, your mobile device, and your environment?

You have 2 minutes to chat with a neighbour.

Layers of information

  1. Physical: A user's relationship to their environment.
  2. Semantic: Messages or meaning established for others.
  3. Digital: Encoded/computer-centric messaging.

Physical layer

Methods of interpreting information

A fluorescent orange pylon on a stoney background

Contrast

Comparing readability and legibility in typography

Readability vs. legibility

Different typefaces for testing legibility

Alternative layers

The physical, semantic, and digital layers are not the only ways to think about context:

  1. Our perception and cognition
  2. Spoken language
  3. Written or visual language
  4. Designed or organized information
  5. Digital information

Connections and humans

We're lazy, er, or efficient

"...users have time to read [on average] 20% of words on a page."
Nielson-Norman Group
A sign stating 'If you hit this sign, you will hit that bridge'

Affordances

Affordances are the properties of an object that suggest a complementary action.

Affordances are learned.

Patterns and chunking

Giving us consistent and reasonable chunks of information makes it easier for us to use.

Patterns and chunking

A visual example

A title for content
Cupcake ipsum dolor. Sit amet marshmallow topping cheesecake muffin. Halvah croissant candy canes bonbon candy. Apple pie jelly beans topping carrot cake danish tart cake cheesecake.
A subtitle
Muffin danish chocolate soufflé pastry icing bonbon oat cake. Powder cake jujubes oat cake. Lemon drops tootsie roll marshmallow halvah carrot cake.

A title for content
Cupcake ipsum dolor. Sit amet marshmallow topping cheesecake muffin. Halvah croissant candy canes bonbon candy. Apple pie jelly beans topping carrot cake danish tart cake cheesecake.

A subtitle
Muffin danish chocolate soufflé pastry icing bonbon oat cake. Powder cake jujubes oat cake. Lemon drops tootsie roll marshmallow halvah carrot cake.

A title for content

Cupcake ipsum dolor. Sit amet marshmallow topping cheesecake muffin. Halvah croissant candy canes bonbon candy. Apple pie jelly beans topping carrot cake danish tart cake cheesecake.

A subtitle

Muffin danish chocolate soufflé pastry icing bonbon oat cake. Powder cake jujubes oat cake. Lemon drops tootsie roll marshmallow halvah carrot cake.

A sample project submission

Considering content

Research from Google shows that 90 percent of people start a task using one device, then pick it up later on another device...
Windows on the Web (Karen McGrane)

Appropriate content

We want to make sure the content we provide is right for the user and/or their context.

An eyetracker heat-map exemplifying that we do not look at ads on the page

Banner Blindness (Jakob Nielson)

Useful content

Our content should fulfill a clear and specific purpose for the user.

Labels

Consider in what context the buttons below make sense (or not).

>Click hereMore >Find out more about foxes

Labelling

When you are creating new titling and categories remember the considerations of good labelling:

Images, video, and audio are content too

Just like we think about text user experience, we can also think about photo experience (or video, audio...)

Pyle
An animation of someone following directions to click arrows, but are clicking on the wrong ones

From the Bad UX Blog

Content should be user-centered

We want our content to focused on what the user needs or understands.

A sample project submission
P1: Clarity

Keep content concise

Users are going to scan through content to find what they want or need. Provide them with concise and well-structured content to help them.

Interfaces are type

"It is the typographer's task to divide up and organize and interpret this mass of printed matter in such a way that the reader will have a good chance of finding what is of interest to [them]."
Emil Ruder

Bring P1 to lecture

Please bring your P1 final deliverables to next week's lecture for a large in-class peer critique.

Sketching exercise
Reading reflection

Next lecture (October 8)

Bare Bones

An introduction to interaction design and wireframing.

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