ah teaches web design & development (Content is Key lecture)

Content is Key

Lecture outline

Considerations of structuring and writing quality content. Lecture slides will be made available on the day of the lecture (June 21).

A screenshot of the Reddit Vancouver homepage

Content is Key

Supporting Users

Research from Google shows that 90 percent of people start a task using one device, then pick it up later on another device...
Windows on the Web (Karen McGrane)

Content basics

Some suggested basics for structing content on your website:

Be specific

Why might there be a concern with each of these options?

An image comparing the Ikea desktop and mobile landing pages

Content parity

Support scanning

Aim for:

Support varied navigation

Consider:

Useful content

Our content should:

Checkout

A kitten looking over the edge of a table

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Checkout

A kitten looking over the edge of a table

Sponsor a kitten
$20.00

Checkout

A kitten looking over the edge of a table

Sponsor a kitten
$20.00

Checkout

A kitten looking over the edge of a table

Sponsor a kitten
$20.00

Useful content

Our content should:

Useful content

Our content should:

Carousels

Designing effective carousels

Please read the Nielsen Norman group's carousel usability (ah1.ca/carousel). You have 5 minutes.

Maintaining a Tone

Let's take a look at MailChimp's Voice and Tone guide.

P2: Company

Bring P2 to labs next week

We will be doing peer critiques of your final deliverables.

Open question time

Today's second half is for me to help you (ideally publicly) solve problems or provide feedback. Please let me know if you have something to share or review.

Next week's lecture

Being the Unicorn

Portfolios... just portfolios.

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