Content is Key
Research from Google shows that 90 percent of people start a task using one device, then pick it up later on another device...Windows on the Web (Karen McGrane)
Appropriate content is right for the user or context.
Useful content should fulfill a clear and specific purpose.
Why might there be a concern with each of these options?
Images, video, and audio are content too
Just like we think about text user experience, we can also think about photo, audio, or video...
Content should be user-centered.
Ask yourself: Does my user understand the language of my website?
- The links place
Keep content concise.
The Web is Lots of Type
"It is the typographer’s task to divide up and organize and interpret this mass of printed matter in such a way that the reader will have a good chance of finding what is of interest to [them]."Emil Ruder
Content needs maintenance.
Ask yourself: Has my website's content been maintained? Does it need to be maintained?
Maintaining a Tone
Let's take a look at MailChimp's Voice and Tone guide.
Users and IA
Remember its importance
IA helps by offering:
- Meaningful relationships between pages
- Consistency in the structures
- Logical uses of terminology
- Clear paths for guiding users in deeper
- Always progressively enhance
- Have the console open
- Know your DOM + selectors
Rule 1: Progressively Enhance
Things should work as if JS did not exist.
Rule 2: Console Open
// 1) Case Sensitive
anawesomevariable != anAwesomeVariable; // not the same variable
// 2) Requires semicolons to complete statements
var anAwesomeVariable = 42;
// 3) Is loosely typed
var n = 42; // a number
var s = "42"; // a string
n == s; // this returns 'true', a number can 'equal' a string;
Rule 3: Know Your DOM + selectors
You need to know what you are selecting, and how we move through the DOM.
<!-- What would be three possible selectors for our second <a> tag? -->
<a href="#">Link 1</a>
<a href="#">Link 2</a>
Let's open the console.
Next week's lecture
Being the Unicorn
Portfolios... just portfolios. Pre-recorded lectures and slides will typically become available on Fridays.