ah teaches web design & development (Content is Key lecture)
Content is Key
Lecture outline
Considerations of structuring and writing quality content. Lecture slides will be made available on the day of the lecture (June 21).

Content is Key
Supporting Users
Research from Google shows that 90 percent of people start a task using one device, then pick it up later on another device...Windows on the Web (Karen McGrane)
Content basics
Some suggested basics for structing content on your website:
- Be specific
- Aim for content parity
- Support scanning
- Support varied navigation
Be specific
Why might there be a concern with each of these options?

Content parity
Support scanning
Aim for:
- Legible headings
- Reasonable line length
- Clear clusters of content
Support varied navigation
Consider:
- Meaningful relationships between pages
- Consistency in the structures
- Logical uses of terminology
- Clear paths for guiding users in deeper
Useful content
Our content should:
- Should be user-centered.
- Should be concise.
- Fulfill a clear and specific purpose.
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Useful content
Our content should:
- Should be user-centered.
- Should be concise.
- Fulfill a clear and specific purpose.

From MobileApps.com
Useful content
Our content should:
- Should be user-centered.
- Should be concise.
- Fulfill a clear and specific purpose.
Designing effective carousels
Please read the Nielsen Norman group's carousel usability (ah1.ca/carousel). You have 5 minutes.
Carousel questions
- What is the purpose of a carousel?
- Is this purpose 'clear' and 'specific'?
Maintaining a Tone
Let's take a look at MailChimp's Voice and Tone guide.
Bring P2 to labs next week
We will be doing peer critiques of your final deliverables.
Open question time
Today's second half is for me to help you (ideally publicly) solve problems or provide feedback. Please let me know if you have something to share or review.
Next week's lecture
Being the Unicorn
Portfolios... just portfolios.