ah teaches web design & development (Content is Key lecture)

Supporting Users

Research from Google shows that 90 percent of people start a task using one device, then pick it up later on another device...

Content basics

Some suggested basics for structing content on your website:

• Be specific
• Aim for content parity
• Support scanning
• Support varied navigation

Be specific

Why might there be a concern with each of these options?

• Click here
• More >
• Find out more about foxes

Support scanning

Aim for:

• Legible headings
• Reasonable line length
• Clear clusters of content

Support varied navigation

Consider:

• Meaningful relationships between pages
• Consistency in the structures
• Logical uses of terminology
• Clear paths for guiding users in deeper

Useful content

Our content should:

• Should be user-centered.
• Should be concise.
• Fulfill a clear and specific purpose.

Useful content

Our content should:

• Should be user-centered.
• Should be concise.
• Fulfill a clear and specific purpose.

Useful content

Our content should:

• Should be user-centered.
• Should be concise.
• Fulfill a clear and specific purpose.

Designing effective carousels

Please read the Nielsen Norman group's carousel usability (ah1.ca/carousel). You have 5 minutes.

Carousel questions

• What is the purpose of a carousel?
• Is this purpose 'clear' and 'specific'?

Maintaining a Tone

Let's take a look at MailChimp's Voice and Tone guide.

Bring P2 to labs next week

We will be doing peer critiques of your final deliverables.

Open question time

Today's second half is for me to help you (ideally publicly) solve problems or provide feedback. Please let me know if you have something to share or review.

Next week's lecture

Being the Unicorn

Portfolios... just portfolios.