ahandrewh teaches IAT-438user experience design

Project rubrics

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Andrew is not currently teaching IAT-438. This material is left online for reference only.

Introduction

Project rubrics for IAT-438: User Experience Design.

Written deliverables rubric (individual)

Please email Andrew with any questions about the rubric.

A B C D/F

Exploration quality and quantity (3 pts)

The quantity of research exploration is more than required and demonstrates a strong depth of understanding the topic area.

The quantity of reseach exploration is the same as required and demonstrates a good depth of understanding the topic area.

The quantity of reseach exploration is the same as required and demonstrates little depth of understanding the topic area.

The quantity of reseach exploration is less than required and demonstrates little depth of understanding the topic area.

Use of supporting artifacts (3 pts)

Uses artifacts — images, quotes, materials from your process process samples, etc — in combination with the text that make the outcomes of the research and the plans for primary research very clear.

Uses artifacts — images, quotes, materials from your process process samples, etc — that show the process of the research and plans for primary research.

Uses artifacts — images, quotes, materials from your process process samples, etc — that show the process of the research.

There is little to no effective use of supporting artifacts.

Document readability (2 pts)

  • The design of the document provides little to no resistance in understanding.
  • The document uses a language understandable to a naive or new-to-the-topic audience. Discipline-specific terms are explained sufficiently for a naive audience to understand.
  • The document follows requested word counts.
  • The design of the document provides little to no resistance in understanding.
  • The document uses a language understandable to a professional — those who work in a profession connected to the brief — or design audience. Uses terms understood by a professional or design audience.
  • The document follows requested word counts.
  • The design of the document provides some resistance in understanding.
  • The document uses a language understandable to a design audience.
  • The document exceeds requested word counts by a small amount (up to 25% more words than requested).
  • The design of the document provides significant resistance in understanding.
  • The document uses a language understandable to a design audience.
  • The document exceeds requested word counts by a moderate amount (up to 50% more words than requested).

Polish (2 pts)

  • Headings, layout, and structure in the submission are used effectively to provide a clear overview of the process.
  • Citations are used appropriately to clarify sourcing of information and strengthen arguments effectively.
  • Citations use a consistent formatting. Formatting type (APA, MLA, etc) is of the author's choosing.
  • Document is proofread and edited with few errors. It consistently follows the rules of Standard English.
  • Headings, layout, and structure in the submission are used somewhat effectively to provide an understandable overview of the process.
  • Citations are used appropriately to clarify sourcing of information and strengthen arguments effectively.
  • Citations use a consistent formatting. Formatting type (APA, MLA, etc) is of the author's choosing.
  • Document is proofread and edited with few errors. It consistently follows the rules of Standard English.
  • Headings, layout, and structure in the submission are used somewhat effectively to provide an understandable overview of the process.
  • Citations are used appropriately to clarify sourcing of information.
  • Citations use a consistent formatting. Formatting type (APA, MLA, etc) is of the author's choosing.
  • Document contains many errors that interfere with meaning; generally does not follow the rules of Standard English.
  • Headings, layout, and structure are in the submission are used ineffectively, and provide a difficult to understand overview of the process.
  • Citations are missing and/or use an inconsistent formatting.
  • Document contains many errors that interfere with meaning; generally does not follow the rules of Standard English.

Presentation deliverables rubric (group)

Please email Andrew with any questions about the rubric.

A B C D/F

Effective pitch (3 pts)

  • The presentation uses artifacts — images, quotes, process samples, prototypes, etc — effectively combination with the explanation to make a strong case for a particular design direction.
  • All group members present for the presentation
  • Presentation completed with minimal reference to notes — some cue cards are used, but long passages of text are not read off of them.
  • The presentation uses artifacts — images, quotes, process samples, prototypes, etc — to show a good case for a particular design direction.
  • All group members present for the presentation
  • Presentation completed with some reference to notes — some cue cards or a phone is used, but long passages of text are not read off of them.
  • The presentation does not make a strong case for why a particular design direction is appropriate due to gaps in knowledge or rationale.
  • All group members present for the presentation
  • Presentation completed with many reference to notes — cue cards or a phone is used, and some passages of text read off of them.
  • The presentation does not explain why a particular direction is appropriate.
  • Not all group members present for the presentation
  • Presentation completed with reading off notes — cue cards or a phone is used with many passages of text read off of them.

Presentation professionalism (3 pts)

  • The tone — appearance, language used, and formality — of the presentation is appropriate for a professional — the client, non-classroom — audience.
  • This presentation was completed in between 5:45 to 6:15 5 minutes and 45 seconds to 6 minutes and 15 seconds. (Worth 1/3 points in professionalism)
  • The tone — appearance, language used, and formality — of the presentation is appropriate for a classroom — more casual, informal — audience.
  • This presentation was completed in between 5:30 to 6:30 5 minutes and 30 seconds to 6 minutes and 30 seconds. (Worth 1/3 points in professionalism)
  • The tone — appearance, language used, and formality — of the presentation is appropriate for a classroom — more casual, informal — audience.
  • This presentation was completed in between 5:15 to 6:45 5 minutes and 15 seconds to 6 minutes and 45 seconds. (Worth 1/3 points in professionalism)
  • The tone — appearance, language used, and formality — of the presentation is appropriate for a classroom — more casual, informal — audience.
  • This presentation was completed in less than 5:00 5 minutes or more than 7 minutes 7:00. (Worth 1/3 points in professionalism)

Presentation readability (2 pts) — Evaluated based on the presentation and associated slide deck.

  • The design and delivery of the presentation provides little to no resistance in understanding.
  • The design and delivery uses a language understandable to a naive or new-to-the-topic audience.
  • The design and delivery of the presentation provides little to no resistance in understanding.
  • The design and delivery uses a language understandable to a professional or design audience.
  • The design and delivery of the presentation provides some resistance in understanding.
  • The design and delivery uses a language understandable to a design audience.
  • The design and delivery of the presentation provides significant resistance in understanding.
  • The design and delivery uses a language understandable to a design audience.

Polish (2 pts)

  • Citations are used appropriately and use a consistent formatting.
  • Document is proofread and edited with few errors. It consistently follows the rules of Standard English.
  • Citations are used appropriately and use a consistent formatting.
  • Document is proofread and edited with few errors. It consistently follows the rules of Standard English.
  • Citations are used appropriately and use a consistent formatting.
  • Document contains many errors that interfere with meaning; generally does not follow the rules of Standard English.
  • Citations are missing and/or use an inconsistent formatting.
  • Document contains many errors that interfere with meaning; generally does not follow the rules of Standard English.