ah teaches interface design (Talking to Humans lecture)
Talking to Humans
Lecture outline
An introduction to approaches for interviewing users and the resulting consideration of research ethics. Lecture slides will be made available on the day of the lecture (June 5).
Critique prep
Please come and sign-up for a timeslot for critique. I will briefly cover alternative activities you can partake in during critique time at 9:45, after which we will reconvene for lecture at 11:30.
Please make sure to have materials ready for critique when your timeslot comes up.
Activities during critiques
Exploring final project ideas:
Use a 'flag' to find others who want to explore.
Use one of the exercise sheets to explore domains and problems as a group.
Complete a reading reflection:
Collect the reflection worksheet from the black folder
Submit your completed reflection to the black folder
In-class on June 19 we will be holding 'ideas week' — an open-forum for final project options. Over the next couple weeks we will explore and add options to your ideas.
Today's activity
The activity today had you exploring domains and problems. Please use (or borrow) one of those ideas for today's explorations.
Make a 'BS' persona based on one domain and problem.
Write a brief scenario to illustrate the problem for the persona.
You have 18 minutes
Exploratory research
We are looking to understand the context. For this course exploratory research is helpful in discovering context of use and user experience. Both of these help us define problems that may require solving or evaluative research.
What is our question?
Exploratory research questions should explore relationships, interactions, effects. For example:
What do existing voice chat features look like?
How might the purpose of use (i.e. school vs work) influence the user's actions?
How do individuals manage their day-to-day schedules?
Evaluating sources
Consider a couple of things when evaluating our research sources:
Who: Is this person an expert? What demonstrates they are?
What: Is this relevant? Does it seem credible in relation to other sources?
When: How recent is this material?
Primary & secondary sources
Good research tends to involve both primary and secondary sources.
Primary sources help illustrate individual experiences or perceptions. These may include:
Photographs or video footage
Interviews or transcripts
Statistical data or empirical studies
Newspaper articles
Social media posts
Secondary sources help describe, summarize, or evaluate knowledge. These may include:
Books or magazines
Articles or essays
Documentaries or podcasts
Initial exploration
Please do some internet sleuthing to explore your scenario:
Is it actually a problem?
Why is it a problem?
You have 10 minutes
Don't forget:
Who: Is this person an expert? What demonstrates they are?
What: Is this relevant? Does it seem credible in relation to other sources?
When: How recent is this material?
Getting experience
Primary sources
This week we want to fill in more of our gaps in experience to ensure we understand the humans in the context of this problem.
Why we interview
We can use interviews to understand individuals, their experiences and behaviours in context. Be careful to keep in mind:
We are not our users.
We are not persuading our users.
We are guests.
Check yourself
(Before you wreck yourself)
As an interviewer you want to avoid bringing your own biases and opinions, as this can influence how the interviewee responds.
Before starting any research, consider what assumptions do you have about the brief, your sources and related topics?
A structured approach
When interviewing, there are a couple of approaches we can take:
Structured — survey-like approach, exact same questions and order to each person.
Un-structured — radio interview like approach, spontaneous or semi-spontaneous questionioning.
A semi-structured approach
For gathering someone's experience we recommend a semi-structured approach to interviewing. This means you will plan materials but allow for flexibility in having the interviewee guide the questions.
Building a script
As part of our semi-structured approach, you will need a script. Included in this script should be:
Asking for permission
Setting expectations
The questions
Thanks
Asking for permission
It is important that your interviewee understand the why and what you are doing. This ensures that they can safely agree to participate in what you are doing.
Permission requirements
Before you ask interview questions, you must make sure they understand:
How long it will take
That they can leave at any time
That their information is private
What you will do with what they share
Why you are doing this
Ethical data options
Given that cloud services often cannot guarantee the physical location of your data will stay in Canada, I would recommend working with SFU-based tools such as Canvas Groups or SFU Vault to store research data.
Asking questions
When exploring someone's experience, we likely want to ask open-ended questions as much as possible. For example:
Open-ended: "Please describe how you approach planning your daily schedule."
Close-ended: "What three things are most important to you when planning your dailiy schedule?"
Building questions
An approach to building questions is to consider what do you want to find out about. From there we can check our biases and try to build out a question that could give us the information we are looking for.
Known knowns questions
Please make a list of things you:
Already know the answer to.
Know you need to learn the answer to.
You have 5 minutes
Building questions
Part 2
Another approach we can take to building questions is taking our assumptions and turning them into questions.
Assumption questions
Please make a list of things you:
Are unsure if you understand about the domain or problem.
Have included in the 'BS' persona.
You have 5 minutes
Building questions
Part 3
Review your questions:
How open or closed in the question?
How might the individual not answer the question?
Is there any apparent bias in the question?
Advanced questions
Sometimes words are not enough to effectively get the response you want.
Keep in mind that prototypes, props, materials, and the ability to generate a response with more than words can be useful.
Advanced example
Team roles
There will be more than one of you on a team. As a result, it is important that everyone has a clear role during the interview:
Lead interviewer
Note-taker(s)
Audio/video capture
Taking notes
Just like with the interview questions, it is important that notes you take check your biases. You should aim to capture unbiased explanations of the interviewee as much as possible.
Listen
Internal distortion
Internal distortion happens in interviews when there are problems with:
The interviewer (and their technique)
The clarity of questions
General ill-preparedness
These are things that you can control.
External distortion
External distortion happens in interviews when there are problems with:
The interviewee (and interacting with them)
Distractions
Misunderstandings
These are things that you do not control as strongly.
Interview performance
Let's practice some 'live' setup of the space
Setting up the space
Introductions
Body language
Tone
Listening
Recording
Research results
How to work with and make sense of research results we will talk about in the coming weeks.