ah teaches graphic design (SD) (A Type of History lecture)
A Type of History
Lecture outline
An introduction to typography and working with type in design. Lecture slides will be made available on the day of the lecture (January 20).
P1 Critique
In preparation for today's critiques, please head to our Figma workspace for today.
Peer critique reminders
For today's peer critique, we will be providing you with a series of prompts to guide your critique. For each critique you provide please make sure to:
- Be specific about what you are referring to.
- Be clear about what is working, or not.
- Focus on the work and speaking to the work that is presented.
- Be prepared to explain why you have made a particular critique.
Peer critique process
For each prompt, you will spend time providing feedback on each of the projects after which you will rotate to the next project in your list.
Looking at the submission overall
(Link 1)
Does the submissions appear to have all the pieces required in a process document including:
- All the sketches and brainstorming materials
- Original two moodboards
- Revised moodboard
- Article content — title, subtitles, high-res images
- Short rationale
You have 2 minutes.
Rationale
(Link 2)
Read the rationale and look at the corresponding mood board. Are you convinced by the rationale? Why so or why not?
You have 2 minutes.
Rationale and images
(Link 3)
Does the rationale make use of images to help make their case for the mood board. Are you convinced by the rationale? Why so or why not?
You have 2 minutes.
Polish
(Link 4)
Review the process document. Can you:
- See process clearly? (no unclear images or materials)
- Understand how the process went?
- Understand the rationale in relation to the process?
Please answer why so, or why not.
You have 2 minutes.
Citations
(Link 5)
Review the process document. Can you:
- See citations for all materials used that are not the designer's?
- See a consistent formatting?
- Confirm that some citations exist?
Please answer why so, or why not.
You have 2 minutes.
Critiques
(Link 6)
Please write down and complete the following statements based on the deliverables you see.
- I like ... because ...
- I wish ... because ...
You have 2 minutes.
Critiques
(Link 7)
Please write down and complete the following statements based on the deliverables you see with a classmate in a breakout room.
- I like ... because ...
- I wish ... because ...
You have 5 minutes.
Critique complete
Use the critique you have just received as a means for improving your projects.
In-class activity
To help you with organizing the feedback you have received we have an in-class activity that should allow you to organize and categorize the feedback. Please categorize the feedback into:
- For things you agree with: Please respond with a thumbs-up.
- For things you disagree with: Respond to the comment explaining why you disagree (politely).
- Things that you need more explanation for: Respond to the comment asking for further explanation (politely).
You have 10 minutes.
March break
The majority of you will have March break during the following classes: March 17/March 24. I will be making the following changes to the course schedule:
- We will have a class on February 17th.
- We will not have class on March 17/24th, but I will be online for those who want feedback/support on their portfolio projects.
For those who have March break later, we can meet the 17th to get you feedback on your portfolio. I cannot cancel/alter April 7th.
The Printing Press
Let there be type!
Measurements lie
While these fonts have been set to the same size, they don't appear to be the same size:
why,why, why, why, why, why
Elements of Type
In this sketch:
- Baseline
- X-height
- Cap-height
- Serif
- Ascender/descender
Serif and Sans
They're best friends
serif & sans
Identifying Type
The serif edition
Humanist
(Centaur)
Transitional
(Times New Roman)
Modern
(Bodoni)
Identifying Type
The sans edition
Humanist
(Gill Sans)
Transitional
(Helvetica)
Geometric
(Futura)
Identifying Type
The other edition
Slab serif
(Rockwell)
Script
(Brush Script)
Graphic
(Comic Sans)
Identifying Type
The meaning(s)
If you had to characterize each of these typefaces, how would you describe them?
I am a typeface that needs characters. Please give me some characters to work with that are clear and define who I am.
I am a typeface that needs characters. Please give me some characters to work with that are clear and define who I am.
I am a typeface that needs characters. Please give me some characters to work with that are clear and define who I am.
Identifying Type
By case, weight, and posture
By case:
- ALL CAPS
- lowercase
- small caps
By weight:
- Light
- Regular
- Semi-bold
- Bold
- Extra-bold
By posture:
- Normal
- Italics
By width:
- Condensed
- Regular
Legibility vs Readability
In legible type we are looking to be able clearly interpret the type from a distance.
Brisket hamburger leberkas capicola boudin bresaola jerky.
Legibility vs Readability
With readable type we want to be able to comfortably read it for a while.
Veggies es bonus vobis, proinde vos postulo essum magis kohlrabi welsh onion daikon amaranth tatsoi tomatillo melon azuki bean garlic.
Gumbo beet greens corn soko endive gumbo gourd. Parsley shallot courgette tatsoi pea sprouts fava bean collard greens dandelion okra wakame tomato. Dandelion cucumber earthnut pea peanut soko zucchini.
Turnip greens yarrow ricebean rutabaga endive cauliflower sea lettuce kohlrabi amaranth water spinach avocado daikon napa cabbage asparagus winter purslane kale. Celery potato scallion desert raisin horseradish
Kerning
This is when we adjust the spacing between letters to achieve an optimal balance within a word. Let's take a a look at a kerning game, to demonstrate the practice.
Any questions?
Sketching layouts
- Page dimensions
- Images
- Titles, captions & body copy
You have 5 minutes.
Teamwork 101
Form teams
Please form teams of 2-3 students for P2. After you have an idea of who to work with, I will need:
- The name for your team
- Who is on your team
You have 5 minutes.
Open work time
Time for you to work on:
- Project 2
- Sketching exercise
Break time!
Please return for class in 10 minutes