Syllabus for the Fall 2023 version of IAT-102Graphic Design
Email and conduct rules
Please make sure to follow our email and conduct rules when emailing or chatting with your instructors or fellow students.
Please allow up to 2 business days for responses though we will typically reply much sooner. We may be able to answer questions about software or code via email or course chat depending on the complexity. We do not provide design critique via email or course chat. Please arrange a meeting or attend office hours for design critique or complex software or code questions.
To make our responses faster, please include the following in your email:
- Your full name.
- The course number (IAT-102).
- Your lab number.
- A clear question.
We will be offering an online chat service for students to make use of as part of the course. Sign-up for the service is available through the course Canvas site.
Please treat our online interactions the same way you would in-person interactions. As a teaching team we are dedicated to providing a harassment-free experience for everyone in this class, regardless of gender, sexual orientation, disability, physical appearance, body size, race, or religion. Harassment of any form is not tolerated. Sexual language and imagery is not appropriate in this class.
SFU's complete student conduct policy is available online.
What to expect if you (a student) or the teaching team cannot attend the class in-person due to illness.
You (the student) is feeling ill
Please stay home. No doctor's note is needed for short term (5-day) absences from class. To keep up with course materials:
- Contact your instructor to arrange an alternative time to receive feedback.
- Check-in with a friend or your instructor to find out what was missed.
- Check-in on the course chat to pose follow-up questions on the lecture or labs as needed.
If you will be missing class for more than a week or will be missing a major deadline please email Andrew to discuss accommodations.
IAT-102 lectures are held:
- Wednesdays, -
- SRYC 3140
- Lecturer: Andrew Hawryshkewich (ac.ufs@h_werdna)
IAT-102Graphic Design course description
Introduction to fundamental design principles for visual communication. Organized as a continual interplay of theory and practice, students will examine historical, philosophical, perceptual and semiotic approaches to understanding graphic design, and will explore principles of form, such as structure and composition, hierarchy, form, color, space, scale, typography, and legibility and readability through hands-on projects. Traditional time-based and interactive media forms will be compared and contrasted.
Learning outcomes expected for students of the course:
- Be able to communicate visually through sketching and iteration.
- Be able to solve visual design problems by choosing, organizing and manipulating formal visual elements such as form, type, composition, colour.
- Utilize principles of visual design to communicate clear messages across digital and non-digital forms.
- Interpret the multiple potential meanings of visual designs by taking into account cultural, affective, symbolic and historical contexts.
- Understand how the different kinds and constraints of media (digital and non-digital) affect how visual designs are understood.
- Be able to observe, identify, communicate, explain and critique considerations of visual design using appropriate methods and terminology.
All course materials are available through SFU Canvas. Most course materials are also available on the instructor's website.
All readings in this course are provided as online readings or as PDFs through Canvas or the SFU Library. A listing of readings is also available on the course website.
For this term you will need access to:
- A laptop or tablet
- A sketchbook and writing utensils
- Adobe InDesign, Photoshop and Illustrator (it is not required you purchase this software)
If you have a preference for another type of software you are welcome to use it as long as it allows you to complete project requirements.
Projects and assessments
Below is an overview of course projects and assessments for IAT-102.
- Process — 5% (Individual)
- Layout — 25% (Group)
- Presenting — 5% (Group)
- Colour — 10% (Individual)
- Portfolio — 30% (Individual)
Projects use knowledge learnt from all parts of the course — readings, lectures, tutorials, etc.
The critique quiz is completed in-lecture late in the term. More details on this quiz are provided closer to the end of the term.
Instead of in-lecture quizzes on the readings, reading reflections are used in this course to allow for more flexible completion.
There will be weekly sketching exercises in this course that have you practice design fundamentals regularly.
You will be allowed to select your groups for any teamwork in this course. Reflections are used to establish clear expectations between team members as well as provide a means of leaving the team (if needed). Consider your group member options carefully.
This course is worth three units. This means you can expect to spend 6-9 hours per week on coursework — for example readings, projects, assignments, etc. — including time in lecture or labs.
Please remember that other three-unit courses share a similar workload. No one course should take time away from your other courses. If you find this course is requiring work above 9 hours per week please email Andrew.
Graded items in this course will usually make use of a rubric to define grading criteria. While we try to make the rubric and criteria clear and understandable, please make sure to bring up any questions you may have about the rubric before a project comes due.
When submitting projects please pay attention to the late/problematic submission policy and plagiarism policy.
The graded items in this course include:
- 5% — Critique quiz
- 10% — Reading reflections
- 10% — Sketching exercises
- 45% — Individual Projects
- 30% — Group Projects
Items submitted late receive 10% per day late starting when the deliverable is due. Please allow yourself sufficient time to submit deliverables without incurring late penalties.
Submitting files that cannot be opened or are not in the specified form is considered problematic. Penalties are as follows:
- A penalty of 20% is applied immediately to problematic submissions and students are notified via email about the problem with their submission.
- For every day after being notified about the problematic submission with no reply from the student an additional 10% penalty is applied.
- For example: if the file is not resubmitted until two days after being notified the penalty will be 40%
Artificial intelligence (AI) tools
In this course you are welcome to make use of generative AI tools with the following conditions:
- You must state how you generated the result you are working with (i.e. prompt, which tool, etc).
- You must develop the idea further — an AI generated result cannot be your final submission.
- You must be able to make an effective case for why the AI tool enhanced or improved your work.
Please include the information above with any project submissions that involve the use of an AI tool. No formal teaching of AI tools is provided in this course.
Please note that according to SFU policy 4.1.2, the following constitutes plagiarism:
- Submitting or presenting the work of another person, including artistic imagery, as that of the student without full and appropriate accreditation;
- Copying all or part of an essay or other assignment from an author or other person, including a tutor or student mentor, and presenting the material as the student's original work;
- Failing to acknowledge the phrases, sentences or ideas of the author of published and unpublished material that is incorporated into an essay or other assignment.
Plagiarism will result in a grade reduction or school disciplinary action at the instructor's discretion. In this course a zero will be applied to the complete grade of a project that plagiarizes. For further reference and clarification, please see SFU's academic honesty policy or ask Andrew for clarification.
Concerns with grades
Any concerns with grades or grading should be brought up with Andrew. Please email Andrew to start a grade review. Reconsideration of grades may result in a grade being raised, lowered, or remining unchanged.
Concerns should be emailed to Andrew within 10 days of the release of the grade as described in SFU's policy on Grading and the Reconsideration of Grades (T20.01 section 2.4).
All the grades in this course tally to 100% to make it easier to track progress through the term.
This course uses the SIAT standard grading scale for final letter grades:
|Letter grade||Percentage range|
|A+||95% to 100%|
|A||90% to 95%|
|A-||85% to 90%|
|B+||80% to 85%|
|B||75% to 80%|
|B-||70% to 75%|
|C+||65% to 70%|
|C||60% to 65%|
|C-||55% to 60%|
|D||50% to 55%|
|F||0% to 50%|