ah teaches graphic design (Now: In Colour lecture)

Now: In Colour

Lecture outline

Starting to work with the complexities of colour in design. Lecture slides will be made available on the day of the lecture (October 15).

In preparation for lecture...

Please close up any laptops, cellphones, Pagers, iPads and other 'beep-boop' devices.

P3: Presenting

P3 demo presentations

A schedule for next week's presentations will be sent out via announcement before next week's class.

Presentation Rules

For presenters:

For the audience:

Talking or device use during someone else's presentation will cost you 0.5 points off your grade for each time it occurs.

Any questions?

Today's critique

Today's critique is about first impressions. You will be given a short period of time in which to form some ideas about a design.

Sketching Slides sketch
A sketch of

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A sketch of

This slide has been left intentionally blank

A sketch of

This slide has been left intentionally blank

A photo of a flamingo

The Colourful World

How We See Colour

Humans are trichromats. This means we have three distinct cone cells which sense different wavelengths and intensities of light.

Gamut

The gamut describes the colours of the visible spectrum that are available.

An illustration showcasing the colours available in the print and screen gamuts

Additive vs. Subtractive

Different ways of rendering colour

Additive colour (RGB)

An illustration demonstrating additive colour

Subtractive colour (CMYK)

An illustration demonstrating subtractive colour

Talking About Colour

  • Hue: The name of the colour
  • Saturation: How intense is the colour
  • Lightness: The lightness or darkness.
The photoshop colour picker

Nothing Talks Like a Swatch

Colour Harmonies

Types of harmonies

  • Monochromatic: One colour's tint, tone and shade
  • Analogous: Colours next to one another
  • Complementary: Colours opposite one another
  • Triadic: Colours evenly spaced 3-ways
The colour wheel

Colour Relationships

Colour Relationships

How does the relationship change our views of the colours?

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Colour Relationships

How does the relationship change our views of the colours?

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Colour Contrasts

Contrast of hue.

Contrast of light and dark.

Contrast of saturation.

Colour Contrasts

Contrast of hue.

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Contrast of lightness.

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Contrast of saturation.

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Why Harmonize?

Colour harmonies allow you to easily build visual relationships. Remember that not all colours are meant to be dominant in a harmony; you should focus on a key colour, and let the others highlight or support.

An example of a magazine spread using colour heavily

Care of Hieu Nguyen Design

Meaning of Colour

Colour can help to provide both cultural and informational meaning to a viewer.

A caution sign

Informational Colour

We frequently use colour to convey information, which can run into problems on occassion.

While resolving some of the colour-dependency issues of a light standard, why might the 'uni-signal' have other concerns?

The uni-signal, an attempt to alleviate colour blind traffic signal problemsTraffic light as redesigned for the color blind (Autoblog)

Colour Blindness

more common protanopia (red cones missing) and deuteranopia (green cones missing) which effect approximately 7% of all males.

Common colour vision

Demonstrating common colour vision

Protanopia

Demonstrating protanopia

Deuteranopia

Demonstrating deuteranopia

Common vision

A light standard

Protanopia

A light standard

Deuteranopia

A light standard

Common vision

A light standard

Tritanopia

A light standard

Achromatopsia

A light standard

Applying Meaning

We also use colour to imply or add meaning. Be careful to pay attention to what colours mean.

An illustration including the Soviet hammer and sickle beside cupid

Why meaning matters

How is meaning being applied to suggest 'cultural' meaning?

An advertisement for Dasani's new thinner and 'greener' bottle

Colour Interactions

Beware when colour interactions go bad.

Overthinking Meaning

By making this slide blue, I have not magically calmed you all down and made you think of freedom.

COLOUR! sketch

Gradients

Gradients

What kind of meaning do these gradients provide us with?

An example of gradient use on the web
An example of gradient use on the web

Drop Shadows

They can make things visually confusing when inconsistently applied.

Subtle treatments

Often subtle treatments of gradients and drop-shadows can be used effectively to connote depth without confusing the viewer.

This week's critique schedule

Times are approximate. Please be in the class five minutes before your alloted time.

Critiques with Andrew

  • 11:00 Big Bros
  • 11:08 if our team name is long enough no one will want to read it
  • 11:16 Awesome
  • 11:24 R2G
  • 11:32 Aaliyah & Haylie
  • 11:40 We'll think of a name later
  • 11:48 Skittles
  • 11:56 DJ G
  • 12:04 AM
  • 12:12 Awkward Silence
  • 12:20 Rubber Duckies
  • 12:28 Salmon
  • 12:36 DAV
  • 12:44 Team Green
  • 12:52 Water Blasters

Critiques with Luke

  • 11:00 Team Masha
  • 11:08 Team 67
  • 11:16 We'll think of a name later
  • 11:24 Cha Cha Cha
  • 11:32 MAJE
  • 11:40 Emalisity
  • 11:48 Super Strikers
  • 11:56 Team Divas
  • 12:04 Roaring Tigers
  • 12:12 Three Sheep
  • 12:20 All In
  • 12:28 ZMZ
  • 12:36 Jasper National Park
  • 12:44 Punk Batman Sticker
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