ah teaches graphic design (Layout Construction lecture)

Layout Construction

Lecture outline

Composition and organizing content across a series of pages. Lecture slides will be made available on the day of the lecture (January 27).

Today's critique

Our approach

We will be discussing the content of the sketch.

Today's critique context
A sketch of a stylized fonts
Composing Fidelity sketch
P2: Layout

Composing Without Grids

Composing without grids is not an excuse to do whatever you want.

Considerations include:

Center of Interest

A strong center of interest often involves use of contrast and balance to focus our attention.

An old US military poster stating 'We need You'

Directing the Eye + Rhythm

Using position, emphasis, and the visual cues within your composition can help direct the eye through.

A magazine layout directing attention

Photos as structure

Remember that the photos you choose can strongly suggest a structure.

A crow on a snowy backdrop

Balance, Unity and Harmony

Ensuring that we perceive the composition as one piece.

A series of symbols and shapes with varying sets of unifying elements, such as line weight, colour, and fill.

To figma!

As part of today's tutorial we will be covering setting up grids in Figma.

Homework review

Before you leave today:

Things to work on this week:

Next week: Composition and organizing content across a series of pages

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