ah teaches graphic design (Layout Construction lecture)
Layout Construction
Lecture outline
Composition and organizing content across a series of pages. Lecture slides will be made available on the day of the lecture (October 15, Tuesday).
Peer critique prep
In preparation for today's critiques, please:
- Bring out your project materials.
- Choose a station at which to set up your materials with your teammates.
- Make sure you have a pen or pencil ready.
- Once ready please raise your hand and we will provide you with a stack of post-its.
Peer critique reminders
For today's peer critique, we will be providing you with a series of prompts to guide your critique. For each critique you provide please make sure to:
- Be specific about what you are referring to.
- Be clear about what is working, or not.
- Explain why it is working, or not.
- Include your name at the bottom of the critique.
Leave your post-its at the project you are providing critique on.
Peer critique process
After each prompt, you will move to the next project (+1 from where you are). Please make sure to leave your critique on a post-it at the project.
As you will be looking at a lot of sketches, please try to make it clear which sketch you are referring to. This can be by placing the post-it near the sketch being referred to or using another reference point (i.e. column 2, row 3).
Peer critique start
Please move +1 project.
Where is the hierarchy of text clear? Do you understand what is a title, subtitle and otherwise? Why so or why not?
You have...
Where do the line-lengths appear readable? Are the line-lengths comfortable, is the order in which it is read clear? Why so or why not?
You have...
Where is the structure consistent? Why so or why not?
You have...
Where is the structure repetitive? Why so or why not?
You have...
Where is whitespace used effectively to separate elements and/or direct attention? Why so or why not?
You have...
Where does it appear they working with a grid structure? Why so or why not?
You have...
Do the sketches appear to explore a variety of ideas? Why so or why not?
You have...
Do the fonts selected feel connected to the content? Why so or why not?
You have...
What do you like and wish about these sketches? and why?
You have...
What questions do you have about these sketches? and why?
You have...
Composing Without Grids
Composing without grids is not an excuse to do whatever you want.
Considerations include:
- Making a center of interest
- Directing the eye and rhythm
- Balance, unity and harmony
Center of Interest
A strong center of interest often involves use of contrast and balance to focus our attention.
Directing the Eye + Rhythm
Using position, emphasis, and the visual cues within your composition can help direct the eye through.
Photos as structure
Remember that the photos you choose can strongly suggest a structure.
Balance, Unity and Harmony
Ensuring that we perceive the composition as one piece.
