ah teaches graphic design (Layout Construction lecture)

Layout Construction

Lecture outline

Composition and organizing content across a series of pages. Lecture slides will be made available on the day of the lecture (September 24).

Today's critique

Our approach

We will be discussing the content of the sketch.

Today's critique context
A sketch of a stylized fonts
Composing Fidelity sketch

Playing with grids

I have a little in-class activity for you to do with your teammates to explore different grid structures. Please prepare:

Playing with grids

(continued)

There are a bundle of grid cards being handed out. Use one of them as a grid structure to re-work one of your P2 sketches as a group.

You have 5 minutes.

Playing with grids

(continued)

Trade cards with another group so you have a different grid. Use it to re-work one of your P2 sketches as a group.

You have 5 minutes.

P2: Layout

Composing Without Grids

Composing without grids is not an excuse to do whatever you want.

Considerations include:

Center of Interest

A strong center of interest often involves use of contrast and balance to focus our attention.

An old US military poster stating 'We need You'

Directing the Eye + Rhythm

Using position, emphasis, and the visual cues within your composition can help direct the eye through.

A magazine layout directing attention

Photos as structure

Remember that the photos you choose can strongly suggest a structure.

A crow on a snowy backdrop

Balance, Unity and Harmony

Ensuring that we perceive the composition as one piece.

A series of symbols and shapes with varying sets of unifying elements, such as line weight, colour, and fill.

This week's critique schedule:

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