ah teaches graphic design (Seeing How We See lecture)
Seeing How We See
Perception and design principles. Lecture slides will be made available on the day of the lecture (Sept 13).
David Waizel is SIAT's first-year student advisor.
Any questions for David?
Critique is a communication skill. Effective critique requires reading/listening, responding, and practice.
"[Our] perspectives are coloured by our habits, beliefs, and attitudes."Erika Hall
Effective critique is...
- Purposeful: Has a clear statement or goal.
- Specific: Identifies a particular strength/weakness (not speaking in generalities).
- Language appropriate: Uses language understood by the audience.
- Practical/action-oriented: There is something to do or think about.
- Timely: The type of feedback given makes sense for the stage of work.
Why critique matters
Effective critique can:
- Motivate and inspire
- Reinforce existing strengths
- Keep goal-oriented behaviour on track
- Modify and/or improve skills
- Remedy errors
- Help reflection and learning
Ineffective critique is...
- Absolute: Providing no potential direction for solving the problem.
- Not contextualized: Speaking your own opinion without stating so.
- Not clarified: Talks to work without understanding what it is about.
- Uninvited: Given without being requested or expected.
- Needlessly vulgar: Swearing unnecessarily.
Before giving critique, it is always important that you understand what the project is, and where it is at. This helps ensure your feedback will be timely and purposeful.
A reminder that we are looking for our critique to:
- Have a clear statement or goal.
- Identify a particular strength/weakness (not speaking in generalities).
- Offer something to do or think about.
- Is appropriate for the work we are looking at.
We will be taking the 'I like/I wish' approach for today's critique: Please start each critique with either 'I like' or 'I wish'.
- Learn (and repeat)
- Learn (and repeat)
The 1920's to 30's
Form Follows Function
How to choose ideas
Getting good at picking ideas to further refine requires an understanding of the purpose of the design, the principles that define good content structure, and critique.
What are some of the things a point can represent?
What are some of the things a line can represent?
What are some of the things a plane (not the air kind) can represent?
The Visual Form
Consider what does the visual form afford us that other forms — i.e. auditory, tactile — do not?
Good content structure
Good content structure helps direct and guide a viewer through the content actively. We are going to recap a number of design fundamentals that help us build better structures.
Sequence of cognition
A simplified overview for the purposes of our class:
First is shape.
Second is colour.
We will skip this one for now as no colour is used in the first or second project.
Third is form.
Next in our order of cognition
A psychological theory that our minds self-organize disparate elements into a unified whole. Can you see the 'shape' in this picture?
Gestalt theory offers us tools for building meaningful visual relationships.
Figure & Ground
Things that are closer are more related.
Helps to clarify relationships and direct attention.
Things that are similar are more related.
Harmony and unity
Things that appear similar will help give us a sense of cohesion to a visual language.
Scale and hierarchy
Helps to build an understanding of relationships.
We will build relationships between things that track along an expected line.
Order of cognition continued
- Basics: colour, depth, form
- Grouping: Gestalt
- Memory: connections
- Recognition: connections applied and understood
Please bring out your P1 deliverables for this week.
Open work time
Time for you to work on:
- Project 1
- Reading reflection (must be done in class)
- Sketching exercise