ah teaches graphic design (Sketchapalooza lecture)
Sketchapalooza
Lecture outline
An overview of the course and the fundamentals of sketching and design process. Lecture slides will be made available on the day of the lecture.
Sketchapalooza
Welcome to IAT-102!

Your teaching team
(of one)
This guy ↓ (Andrew Hawryshkewich)




Icebreaker
Please introduce to your neighbour:
- Your name
- Your experience with design
- A random factoid
You have 4 minutes.
Contacting your instructors
A friendly how-to
Andrew is available via:
- Email at ac.ufs@h_werdna
- On our course chat at
- During pre-arranged office hours
Email rules
No design critique via email or chat. Please arrange a meeting or attend office hours for design critique.
To make responses faster, please include the following in your email:
- Your full name.
- The course number (IAT-102).
- A clear question.
Chat conduct
Please treat our online interactions the same way you would in-person interactions.
If you have concerns about anyone's conduct at any point, please direct message or email Andrew.

Announcements
There will be a weekly announcement posted to Canvas and to the announcements page. These will serve as a 'what is coming up' notification.
Illness policy
If you are ill, stay home. Follow-up with Andrew to arrange an alternative time for critique.
If you will be ill for a prolonged period of time (more than a week) please email Andrew to arrange accommodations.
If Andrew is ill, I will notify you via Canvas and course chat before 8:30am on the day of the lecture.
Lectures/labs
What to expect
Our lecture/labs will involve a fair bit of talking, but not always by your instructor. These will include:
- Explanation of theory and practice
- Sketching/in-lecture activities
- Critiquing sketching exercises, project deliverables
- Reading reflections
Workload
A reminder that this course expects about 3-6 hours of work per week outside of class. You will be able to complete some of this work during lecture.
If you ever have concerns with workload please email Andrew.
Canvas
Our main course-site
Projects
- Process — 5% (Individual)
- Layout — 25% (Group)
- Presenting — 5% (Group)
- Colour — 10% (Individual)
- Portfolio — 30% (Individual)
75% of your grade.
Readings
Fee-free!
Readings are available entirely digitally.
Reading reflections
Reading reflections are done just after completing a reading, in class.
There are eight reflections available, and you are only required to complete two. Reflections are due before the end of lecture.
You may complete up to three reflections and have the lowest grade dropped.
10% of your final grade.
Sketching exercises
Sketching exercises are to help further explore your projects and practice your sketching. We will typically discuss some of the prior week's sketches at the start of lecture.
10% of your final grade.
Plagiarism
This course has a zero tolerance policy for plagiarism on projects. If you are found presenting work that is not your own or resubmitting old work without notice, you will receive a failing grade on that project. No exceptions.
Concerns with grades
Please notify Andrew of any grading concerns within 10 days of the grades being released. This can include just getting some further feedback and/or wanting to have something regraded.
Course overview questions?
If you have any questions that linger about the course overview, please feel free to email Andrew or ask during our lecture time.
Let's get you on Canvas
To the computers! Once on Canvas please start the 'Getting Started with SFU Adobe' process.
Graphic Design is Process
Ideate
Generate ideas, lots of them
For today we'll be focusing on ideation through sketching.
Good Sketching
When generating ideas
We are looking to suggest and explore, not to confirm our ideas.
Generating ideas
We are looking to suggest and explore, not to confirm our ideas. Our sketches should be:
- Quick
- Plentiful
- Appropriately detailed
- Disposable
Quick sketching
Quick sketching can be achieved through making appropriate sized sketches and not committing too much time to each sketch.

Work small and fast for ideation
Plentiful
We want to be generating lots of different ideas when we sketch.
'Similar' ideas:

Less 'similar' ideas:

Appropriate detail
When generating ideas our sketches should be low fidelity; rough with enough detail to talk about.

Let's sketch
Let's recap a bit of 'sketching language' before we move forward.
How to Choose the Best?
When dealing with a series of sketches, picking the best options to further explore is part of the challenge of learning design.
Technical Notes
Some things to be wary of in the coming weeks
Good Scan Quality
If you don't have access to a scanner taking photos is okay only if the clarity of the image is good. (see image on the right)

Bad Scan Quality
If we have trouble seeing the sketch clearly, we have a problem. If using your phone, 'scan' apps can help clean up the image for you.

Sketching Exercises
I will be shortly introducing your first sketching exercise, but just some items to remember about the exercises before we start:
- Sketching is not about how beautifully you render something.
- We should still be able to read and interpret your sketches clearly.
- Sketches will be due the next Wednesday before 8am.
- Sketches may be shown in lecture, so please avoid putting your name on them.
Keep Your Work
We will require all your paper, digital and in-process materials for your final project. Therefore keep all materials.
Thinking Visually
Make use of your sketchbook; regularly
"I want the logo to be a 3d box with the word awesome on it."
Please sketch it. You have 60 seconds
Design Thinking
- Define
- Research
- Ideate
- Choose
- Try
- Learn (and repeat)
Design Thinking
- Define
- Research
- Ideate
- Choose
- Try
- Learn (and repeat)
Visual Research
A primer
- Collect materials in your chosen topic area.
- Compare.
- Analyze.

For example, nature or travel magazines

Looking at the start of articles is good...

..but also look at articles.
Visual Research
A primer
- Collect materials in your chosen topic area.
- Compare what you have collected.
- Analyze.
Visual Research
A primer
- Collect materials in your chosen topic area.
- Compare what you have collected.
- Analyze what is similar, and show us.

What patterns do you see?
Exploring Graphic Design
Your term, in IAT-102
Including (but not limited to):
- Process
- Creativity
- Perception
- Composition
- History
- Type
- Audience
- Presenting
- Colour
- Medium
- Message
- Portfolio
- Ethics
- Interacting