ah teaches graphic design (Sketchapalooza lecture)

Sketchapalooza

Lecture outline

An overview of the course and the fundamentals of sketching and design process. Lecture slides will be made available on the day of the lecture.

Sketchapalooza

Welcome to IAT-102!

User-flow sketches for an application

In preparation for lecture...

Please close up any laptops, cellphones, Humane AI Pins, Dreamcasts and other 'beep-boop' devices.

Your teaching team

Lecturer:

Andrew Hawryshkewich

TAs:

Zi — Md Zishaan Khan, TA for E201/E202

Ninta — Pininta Ayeris, TA for E203

Announcements

Important announcements will be posted to Canvas. These will often clarify or remind of important upcoming items.

Contacting your instructors

A friendly how-to

Andrew, Zi and Ninta are available:

Email rules

No design critique via email or chat. Please arrange a meeting or attend office hours for design critique.

To make responses faster, please include the following in your email:

  • Your full name.
  • The course number (IAT-102).
  • Your lab number (E201/E202/E203).
  • A clear question.

Chat conduct

When chatting:

If you have concerns about anyone's conduct at any point, please direct message or email Andrew.

Zoom etiquette

Some office hours will be available through Zoom. You will need to log in through sfu.zoom.us before being able to access the room.

Illness policy

If you are ill, stay home. Follow-up with Andrew to arrange an alternative time for critique.

If you will be ill for a prolonged period of time (more than a week) please email Andrew to arrange accommodations.

If Andrew is ill, I will notify you via Canvas and course chat before 8:30am on the day of the lecture.

A plastic doll dressed up in Soviet classroom attire standing in front of a chalk board

Labs

What to expect

Labs will be some software tutorials, activities and reading reflections, but a lot of critique. It is your opportunity to get project feedback.

Workload

A reminder that this course expects about 3-6 hours of work per week outside of class. You will be able to complete some of this work during lab times.

If you ever have concerns with workload please email Andrew.

Canvas

Our main course-site

Andrew opens up Canvas and briefly introduces it here.

https://102.ah.link

Projects

  1. Process — 10% (Individual)
  2. Layout — 20% (Group)
  3. Presenting — 15% (Group)
  4. Portfolio — 30% (Individual)

75% of your grade.

Readings

Fee-free!

Readings are available entirely digitally.

Reading reflections

Reading reflections are done just after completing a reading, in lab.

There are four reflections available, and you are only required to complete two. Reflections are due before the end of lab time.

You may complete up to three reflections and have the lowest grade dropped.

10% of your final grade.

Sketching exercises

Sketching exercises are to help further explore your projects and practice your sketching. We will typically discuss some of the prior week's sketches at the start of lecture.

10% of your final grade.

Use of AI

In this course you are welcome to make use of generative AI tools — unless specified — with the following condition: You must state how you generated the result you are working with in the comments on your Canvas submission.

This will include:

You may use the generated material as a starting point or assistant for your own work, but the AI result cannot be your final submission.

Plagiarism

This course has a zero tolerance policy for plagiarism on projects. If you are found presenting work that is not your own or resubmitting old work without notice, you will receive a failing grade on that project. No exceptions.

Late or problematic submissions

Late submissions receive 10% per day late.

Problematic submissions — i.e. we can't open the URL or the wrong files were submitted — receive an immediate 20% off plus late penalties on the resubmission.

Concerns with grades

Please notify Andrew via email of any grading concerns within 10 days of the grades being released. This can include just getting some further feedback and/or wanting to have something regraded.

Course overview questions?

If you have any questions that linger about the course overview, please feel free to email Andrew or ask during our lecture time.

Graphic Design is ______________?

Please pull out a sketchbook (or paper) and a pen.

Please sketch your understanding of what graphic design is. You have 3 minutes.

Graphic Design is ______________?

With a neighbour, discuss your understanding of what graphic design is. You have 3 minutes.

A bright yellow poster advertising the Public Theatre using very expressive typography

Graphic design is expression?

A series of icons from the Xerox Star interface

Graphic design is icons?

The IBM logo rendered with an eye, a bee, and the letter m.

Graphic design is logos?

A capture from a magazine layout with heavy focus on a photo and the beginning of an article present on the side of the photo

Graphic design is type?

A expressive set of type stating "Do not mistake legibility for communication"

Graphic design is communication?

A screenshot from the gov.uk website

Graphic design is human?

A set of thick-rimmed black glasses

Graphic design is for "creatives"?

This term

We will cover (but not limited to):

  • Process
  • Creativity
  • Perception
  • Composition
  • History
  • Type
  • Audience
  • Presenting
  • Colour
  • Medium
  • Message
  • Portfolio
  • Ethics
  • Interacting

Design Process

(also referred to as design 'thinking')

  1. Define
  2. Research
  3. Ideate
  4. Choose
  5. Try
  6. Learn (and repeat)

Design Thinking

  1. Define
  2. Research
  3. Ideate
  4. Choose
  5. Try
  6. Learn (and repeat)
P1: Process

Define

Let's brainstorm possible magazine project ideas.

Pull out your sketchbooks and a pen and write down as many new or novel online magazine ideas as you can.

You have 5 minutes.

Look back at your ideas

How do you know your ideas are 'new or novel'?

Ideate

Generate ideas, lots of them

For today we'll be focusing on ideation through sketching.

Good Sketching

When generating ideas

We are looking to suggest and explore, not to confirm our ideas.

Generating ideas

We are looking to suggest and explore, not to confirm our ideas. Our sketches should be:

Quick sketching

Quick sketching can be achieved through making appropriate sized sketches and not committing too much time to each sketch.

One three centimeter tall sketch next to the same sketch at eight centimeters tall

Work small and fast for ideation

Plentiful

We want to be generating lots of different ideas when we sketch.

'Similar' ideas:

A series of sketches of a page with small variations in the positioning of elements on the page

Less 'similar' ideas:

A series of sketches of a page with larger variations in the positioning of elements on the page

Appropriate detail

When generating ideas our sketches should be low fidelity; rough with enough detail to talk about.

A series of three sketches of a page. One with a question mark and two with content positioned

Let's sketch

Take your brainstorming ideas from earlier, and turn them into something visual. What could visually represent the ideas you came up with earlier?

You have 5 minutes.

Sketching exercise #1

Sketching Exercises

IJust some items to remember about the exercises and sketching:

Keep Your Work

We will require all your paper, digital and in-process materials for your final project. Therefore keep all materials.

How to Choose the Best?

When dealing with a series of sketches, picking the best options to further explore is part of the challenge of learning design.

Technical Notes

Some things to be wary of in the coming weeks

Good Scan Quality

If you don't have access to a scanner taking photos is okay only if the clarity of the image is good. (see image on the right)

An example of a good scan quality; high contrast and good white-balance

Bad Scan Quality

If we have trouble seeing the sketch clearly, we have a problem. If using your phone, 'scan' apps can help clean up the image for you.

An example of a good scan quality; low contrast and bad white-balance

Moodboarding

A primer

  1. Have a clear goal.

Moodboarding

A primer

  1. Have a clear goal.
  2. Collect materials — images, typography, colours — that evoke the 'mood' you are striving for.

Moodboarding

A primer

  1. Have a clear goal.
  2. Collect materials — images, typography, colours — that evoke the 'mood' you are striving for.
  3. Review, edit, and present.
A pair of similar looking beginnings to articles

What patterns do you see?

P1: Process
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